Marketing Communications & Brand Strategy

Project Coordinator | Brand Strategist & Storyteller | Content Developer | Social Media Manager | Event Marketer
Skills
Multifaceted marketing and communications specialist with 8 years of experience in enterprise and start-up environments; BS degree in business; ongoing professional development in social media, website design, and PPC advertising. Proven ability to create concise and compelling content to drive engagement and exceed client expectations; work collaboratively with teams and clients to develop innovative strategies for brand-consistent digital and integrated communications. Versed in SEO/SEM and project management.
Professional ​
Experience
Strategically Integrated Marketing Planning and Project Management 
Project manager and marketing specialist for the IRS’s talent recruitment marketing contract. Objectives: 1) position the IRS as an employer of choice for recent college graduates and millennials; 2) increase application submissions for seasonal positions at five underperforming campus locations. Deliverables: 1) qualitative and quantitative market research project; 2) slide deck and111-page market research report; 3) communications plan that provided: a recruitment tagline and logo; recommended marketing channels, budget allocation, and key messaging for reaching and engaging with each market segment; a digital recruitment marketing strategy; concepts for a series of digital video campaigns, a nationwide television commercial, and experiential marketing events.  
Authentic Content Creator & Community Manager
Organically grew Instagram follower base from 0 to 21k subscribers on a $0 budget; developed Instagram post engagement from 0 to 300k with a 7% engagement rate on a platform with a 3 to 6% baseline.
Multichannel Content Developer 

Social Media Manager, Content Developer, Copywriter, and Integrated Marketing Specialist for the U.S. Department of Defense. Author of 10 published technical articles and biographies for the Air Force’s, The Mobility Forum magazine.         

Entrepreneurial-Minded Visionary

Achieved monthly breakeven sales in the 2nd month for a startup that catered to Houston’s travel and tourism industries. Created 12 revenue streams and 40 tour routes. Established partnerships with 80 vendors, 15 annual festivals, news stations, the Houston Visitors Bureau, pro sports teams, hotels, and micro influencers.

Work​
experience​
Schatz Strategy Group, Blacwell, OK
A communications and marketing company for 65 government agencies

Marketing Specialist | Project Manager | Writer

Collaborated with internal and external stakeholders to develop, implement and execute branding and outreach strategies for federal agencies including the Air Force, National Guard, IRS, and Department of Defense. Developed, implemented, and evaluated marketing communications strategies, nationwide campaigns, multimedia presentations, and social media strategies to build brand awareness, engage stakeholder audiences, and recruit qualified talent. Developed marketing assets including social media calendars, marketing collateral for events, articles, digital and traditional ad campaigns, websites, and presentations. 

 

  • Project Manager and Marketing Specialist of geotargeted and nationwide recruitment outreach contract for the IRS. Deliverables: 5-month-long qualitative and quantitative market research project; 111-page research report; communications plan for reaching and engaging target audiences. 

  • Author of 10 published articles for the Air Force’s Mobility Forum magazine.

  • Managed the lifecycle of short- and long-term marketing projects and teams of in-house, remote, and subcontracted copywriters, graphic designers, researchers, and web developers. 

A Midwest accelerator for high-growth startups in software, IT, web, SaaS, life science, medtech, e-commerce, and hardware

Marketing/Business Development Associate

Collaborated with internal and external stakeholders to assist participating startup companies with business development, branding, marketing, and sales. Analyzed product and market trends, identified target customers, generated leads, and created compelling marketing and public relations tools. Developed marketing campaigns, multimedia presentations, and social media strategies to build brand and engage customers.

Gener8tor, Milwaukee, WI
An influencer brand that invites users to view the world through a dog’s eyes

Content Marketing and Social Media Manager

QueenRudi.com, Menomonee Falls, WI

Developed brand and positioned client as an Instagram influencer. Created and managed website, content, videos, and photos; strategically scheduled content and conducted ongoing data analysis to optimize post reach and engagement. Hired by brands as a micro influencer to promote pet and fashion products.

 

  • Generated organic growth of Instagram follower base from 0 to 21k subscribers; developed Instagram post engagement from 0 to 300k with a 7% engagement rate on a platform with a 3 to 6% baseline.

Attractions With a Spin, Houston, TX
Entertainment provider renting 15-passenger, human-powered vehicles for private events and tours

Marketing Manager | Operations Manager

Transformed entertainment concept into a successful business. Developed and implemented the marketing strategy, operations plan, and marketing budget. Trained staff and managed customer relations, fleet logistics, tour scheduling, public relations, and event planning. Developed written and visual content for the company website, booking platform, social media channels, digital campaigns, marketing materials, and press releases.

 

  • End-to-end project coordinator of all start-up activities, from business plan through permitting and operational launch. Achieved and sustained monthly break-even sales by 2nd month of operation.

  • Cultivated a network of 80 local vendors as tour destinations offering exclusive promotions for guests.

  • Designed, launched, and managed company website, social media pages, online ads, and booking site.

  • Designed 12 themed tour offerings, including progressive dinners, pub crawls, historic sightseeing, art mural tours, corporate teambuilding, children’s birthday parties, family fun days, and seasonal tours.

  • Increased Facebook followers from 0 to 500 in 2 months; increased website traffic to 52 unique visitors per day by 4th month of operation. Generated sell-out and waiting lists for specialized tours.

Full-service marketing communications firm within a $4.8 billion global printing company

Market Research Analyst | Independent Contractor

Conducted industry and competitive research studies to provide insights for strategic planning and decision making. Led a research project involving over 50 competitors to inform planning efforts focused on increasing market share in the marketing services and video production market sectors.

 

  • Created a 20-page report including SWOT analysis and key performance indicators to guide decision-making for a business acquisition.

  • Led competitive analysis, created a 5-year marketing plan, and generated final report to position department as top-10 leader for producing product and training videos.

Quad/Graphics Creative Solutions, Sussex, WI
Quad/Graphics Creative Solutions, Sussex, WI
Full-service marketing communications firm within a $4.8 billion global printing company

Social Media Marketing Intern

Coordinated Quad’s thought leadership and social media marketing campaign. Trained 15 subject matter experts (SMEs) to use social media tools. Collaborated to create original content using trusted industry sources.

 

  • Increased following 50% during 3 months as manager of Facebook and Twitter accounts. Created content that generated 25% increase in 4 months after internship via Hootsuite and Sprout Social calendars.

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Contact

brittany.olson2@outlook.com

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© 2018 by Brittany Olson